Jacques Séguéla

For Jacques Séguéla, the real consumer is a child who must be reawakened every day to buy his toys. With over 1500 campaigns - including 15 presidential ones to his credit, Jacques Séguéla, "son of publicity" and "father in business" is one of the undisputed kings of modern communication and a true creative. An ex-journalist for Paris-Match and France Soir he made it with the Création d'Euro RSCG and still remains the top man at Havas.