MING PAO WEEKLY

All About Boots: Past Present & Future

by Dawn Hung

While most of the Hong Kongers  are focusing on the giantic free mag Pedderzine,  the latest issue of Paris free magazine  ICONOfly has slightly slipped in On Pedder, with a rather compact size. The former is a pictorial catalogue, filled with seasonal goodies like shoes and bags. The later is issued bilingually in French and English, with a totally opposite approach by including the past, present and future of boots, spiced up with an in-depth exploration.

The founder and my friend Olivia Bransbourg is an experienced publisher, who also started  this little booklet in 2006 summer with Delphine de Malherbe. The first issue was designed by the graphic designer Ich & Kar, who did work for international fashion from brands such as YSL and Givenchy. The torch is now passed to the up and coming graphic designer Toan Vu-Huu.

Under the main theme, the magazine has explored the rare yet interesting history of boots. Besides putting an eye on the fashion classics, they have also expanded our vision to Mongolia and Africa. In order to weave the world history of boots, they have also disected them from different perspectives and presentations such as literature, photography, cartoons and drawings. The word play Asparagus Boot in the receipe is my favorite pick.

ICONOfly issues all over the world, including Paris, Colette, Printemps Haussmann department stores, French Sofitel Hotels and Paris Fashion Museum. It is also available in Harrod's and Sketch in London. Hong Kong readers can find it in On Pedder.

ICONOfly 4-Les Bottes
Distribution point _ On Pedder 2118 3489
Website _ www.iconofly.com