Les Inrockuptibles
May 12th, 2009
by Olivier Niklaus
3 questions to Art Historian
Olivia Bransbourg
«Opening poetic perspectives»
Her magazine ICONOfly dedicates each issue to one fashion accessory.
Newest: the bracelet celebrated by David Lynch, Pierre La Police or Andres Serrano.
What is the genesis of your magazine?
My idea was to combine art, history and crafts around a fashion accessory per issue. The first items were the bags, watches, glasses and boots. This time, the bracelet. In each issue, I give carte blanche to artists (writers, painters, cartoonists, perfumers, chefs, photographers, etc..) who create poetic perspectives on the selected accessory ...
For the bracelet, who did you invite?
David Lynch made a drawing in which he imagines the bracelet as the junction between the hand and the rest of the body. Andres Serrano linked hands in a prayer and Pierre La Police infuses in bracelets magical powers.
What is your business model?
We are not in the traditional press. ICONOfly is printed in 40,000 copies and available in selected locations. In Paris for example: Café de Flore, at Colette, at Artcurial in some hotels ... Each issue is funded by brands that become patrons of artists. My role is to ensure artists a complete freedom.
