wears ATTACHE MOI ...

CHRISTINA KRUSE & GUY LESSER

commission of a film for ATTACHE-MOI, Eau de Parfum by ICONOfly.

Directed by Christina Kruse. Written by Guy Lesser.

Official selection 'A Shaded View on Fashion' Film Festival - Centre Pompidou, Paris, October 2011

2011

A man and a woman in evening dress lie in bed talking in the sort of intimate, vaguely adversarial way. Their subject is a foreign name, "Attache Moi," evidently a perfume. He contend the name makes little sense. And then, just to be really irritating, that he also hates perfume. She, of course, knows better.  

Who they are? Where they are? Why they're dressed in rumpled evening clothes. Whether the action takes place in the past, the present, or the future. Or indeed, how exactly the two are tied to one another remain somewhat open questions-- for viewers to decide for themselves.  
At 3 minutes and 30 seconds, ATTACHE-MOI is willfully too long to be a commercial, and arguably too short to be a "short."   Instead it is a kind of meditation that explores some of the premises of a product that is unisex and European-- leaving as much as possible unstated and to be inferred.