ICONOFLY is a curatorial studio and independent label operating between France and the USA. Founded by Olivia Bransbourg, it carves out a new platform for perfumers together with artists, writers & designers; It is a unique vessel and label for multidisciplinary editions currently spread within four collections: ATTACHE MOI, SOUS LE MANTEAU, LES JARDINS PROMIS and XYLOFLOR.

When scents are the beginning of an exploration…

ICONOFLY envisions perfume as a point of departure to a longer artistic journey. It creates encounters and generates collaborations to evoke scent through sound, sight, and touch. All fragrances are available for purchase on our e-boutique and also with our selected partners in 17 countries.

ICONOFLY's first collection debuted in 2009 with ATTACHE MOI (Perfumers Christine Nagel & Benoist Lapouza) at Le Bon Marché in Paris in a bracelet-shaped flask designed by Serge Mansau. It was followed by ATTACHE MOI 55 in 2013 (Perfumer Patricia Choux), Fragrance Foundation USA finalist in the Perfume Extraordinaire category and in 2015 by IT WAS A TIME THAT WAS A TIME (Perfumer Nicolas Bonneville) created for the eponym exhibition by Shezad Dawood at Pioneer Works, NY. In 2016 the artist Marie-Luce Nadal encapsulated clouds in bottles for the release of ICI & LA (Perfumer Shyamala Maisondieu).

In 2017, the NY Design Fashion Week featured all ATTACHE MOI’s creations in an olfactive capsule on Times Square and Olivia had her first show at LMAK Gallery in New York. In 2020, her second collection SOUS LE MANTEAU, based on ancient love potions recreated and modernized by Nathalie Feisthauer, was the winner of the Fragrance Foundation Newcomer Award and, in 2022, the finalist of the Fragrance Foundation USA’s Indie Brand of the Year Award.

This summer 2023, ICONOFLY launched PERSONNE, the scent of the Odyssey crafted by Perfumer Alexandre Helwani. PERSONNE is the continuity of the Jardins Promis project, initiated by Laurent Derobert at the request of the Ministry of Culture for their Mondes Nouveaux initiative. It offers a botanical reading of the Odyssey based on the plants mentioned by Homer.

XYLOFLOR marks her second collaboration with Shezad Dawood and Nicolas Bonneville for the exhibition Night In The Garden of Love at Wiels in Brussels (Spring-Summer 2023) which will continue this Fall and Winter at the Aga Khan Museum in Toronto. The perfume - with hints of jasmine and brugmansia - is housed in a specially designed ceramic vase developed in collaboration with Ofumum.

Photography by Pascal Perich, October 2023, New York